Corporate Philosophy

Build a healthier, happier tomorrow through the power of sports.
At GOLDWIN, we are committed to living “Sports First.”

Akio Nishida,

Since establishment, GOLDWIN has carried on its corporate philosophy of “creating a rewarding lifestyle through sports.”

In 2012—GOLDWIN’s 62nd year since incorporation—we launched a new slogan that reflects our passion for sports: SPORTS FIRST.

“Sports First” means to make sports a priority. To be deeply committed and engaged. To believe in its power.

Sports help us lead a healthy and fun-filled life, build an enriching tomorrow, and reach across borders and cultures around the globe.

We feel that our belief in sports will help define our goals and paths forward: to improve the quality of people’s lives by putting Sports First into action; and to provide daily support to all sports enthusiasts, from professional athletes to recreational runners.

GOLDWIN strives to be a company that offers good physical and mental health through an athletic lifestyle. We resolve to fulfill our mission through a strong, efficient, and clean management style.


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