OUR BUSINESS OUR BUSINESS

OUR BUSINESS

For each and every sports enthusiasts;
We offer products that unleash your full potential.

GOLDWIN is a sports apparel manufacturer that offers an extensive line-up of brands
suitable for every type of sports enthusiast, from recreational players to elite athletes.
State-of-the-art technology specifically developed for each brand
is applied across all our products
to meet a wide variety of customer needs.
Our aggressive expansion of directly operated stores is
our commitment to improve two-way communication with our customers.
Through these strategies, GOLDWIN will continuously strive to be a manufacturer,
which all sports enthusiasts around the world can trust and count on.

Creation of new sports markets

Building on the rich history of our core brands,
we will continue to propose new types of sports business.

Creation of new sports markets

Building on the rich history of our core brands, we will continue to propose new types of sports business.

Creation of new sports markets – along with the evolution of core brands

Since its establishment in 1950, GOLDWIN has always kept pace with changing global sports markets and has developed products and services that meet the current and future needs of customers. Building on their rich experience in developing our core brands and playing sports themselves, our staffs continue to come up with innovative ideas by capturing potential needs of customers. Recent examples are our efforts to create new sports markets with products and services for trail-running and yoga, which have both been gaining popularity in Japan. We also have been developing and offering new types of day-to-day clothing with high functionality and comfort made possible by utilizing the technology we have acquired through the experience in developing sportswear.

Unique approach to manufacturing

We strive to develop highly functional, and quality products.

Unique approach to manufacturing

We strive to develop highly functional, and quality products.

Turning ideals into products – R&D, design, fabrication, QA

We strive to develop and offer new and attractive products by taking full advantage of the synergy between our experience as a sports apparel manufacturer and state-of-the-art technology. At the center of our product development is the GOLDWIN Technical Center in Toyama Prefecture, Japan, where GOLDWIN was founded. From the selection of yarns and fabric, to their processing, pattern designing, sewing and quality control, our entire production process evolves in collaboration with material manufacturers and partner production plants.
Equipped with state-of-the-art environmental chambers and motion capture systems, our developers measure the movements of the human body and its physiological changes under various conditions and translate the results into the design of highly functional products. We also have been developing proprietary sewing technologies to achieve sophisticated design with high functionality and conducting stringent inspections to ensure high quality.

Leveraging advanced technology – collaboration with our partners

In our drive to create new value in the sports apparel industry, GOLDWIN has been actively partnering with unique emerging companies to jointly research and develop one-of-a-kind products. Recent examples include:

  • MOON PARKA®, jointly developed with Spiber, which created the highly functional synthetic spider silk QMONOS®;
  • Our original MXP brand products, which use Maxifresh Plus, an odour-reducing, sweat-absorbing, fast-drying fabric originally developed with JAXA for astronauts’ underwear;
  • KODENSHI®, a high-performance fabric that keeps wearers warm under frigid conditions, used in many of our brands.

Technologies

GOLDWIN has a wide range of resources that create valuable information and ideas every day.
Drawing on the key ingredients of logic, inspiration, technology, ideas, concepts, and artistry, we will continue to develop the most innovative, high-performance products.

ALPHADRY

With micro-active particles incorporated in the fiber, ALPHLADY, a high-performance material, features outstanding moisture-wicking and fast-drying properties that lead to great results.

So Cool

A new fabric that simultaneously achieves the opposing characteristics of high breathability and UV protection to deliver a high level of comfort.

Maxifresh

A nanotechnology-enhanced, high-performance wear that powerfully reduces perspiration odor.

Maxifresh Plus

A deodorizing material that removes odors associated with age and keep you clean and comfortable.

KODENSHI

A high-performance fabric that warms the body from the core using far-infrared rays while keeping the wearer dry and comfortable.

Innovative store operation for better customer relationship

GOLDWIN’s store development aims to build deeper and stronger relationships with our customers.

Innovative store operation for better customer relationship

GOLDWIN’s store development aims to build deeper and stronger relationships with our customers.

Connecting with customers

Our stores are not just places for selling: they provide a valuable venue for two-way communication with our customers. Store events and workshops offer customers opportunities to experience different athletic activities and exchange thoughts about the wonder of sports. The insights we gain from customer feedback are incorporated into our products and services.

In keeping with customer expectations – efforts to offer innovative products, services, and stores.

To further enhance the communication with our customers, we have been expanding into new types of stores. THE NORTH FACE GRAVITY stores are located close to where the action is, such as the ski resorts at Niseko in Hokkaido and Hakuba in Nagano. These new concept stores are our the answer to our customers’ changing needs – those stores not only sell ski wear and gear but also provide a rental service, have a library of relevant books, and organize events.
In the heart of Tokyo, the Gaien-mae district is currently undergoing vigorous redevelopment including a construction of the New National Stadium. This is also the home of NEUTRALWORKS. BY GOLDWIN, a totally unique athletic complex that aims to help maintain the natural balance of mind and body for people who want to pursue an active lifestyle 24/7.
Through these directly operated stores, GOLDWIN endeavors to discover new sports values and offer innovative products and services.

Innovative Athletic Complex

NEUTRALWORKS. BY GOLDWIN

For Urban Outdoor Lovers

THE NORTH FACE STANDARD

High-performance Running Gear

THE NORTH FACE FLIGHT TOKYO

Next to Ski Slopes

THE NORTH FACE GRAVITY