7 NATURE USAGI KIDS EXPLORING PROGRAM: The North Face Returns to Host the Hiking Program to Empower the Next Generation

2013/05/10
  • THE NORTH FACE

A Hiking Program to Empower Youth
The North Face will host The North Face hiking program, 7 NATURE USAGI KIDS EXPLORING PROGRAM , four times, including once in the Kansai region.

The North Face Japan, part of the GOLDWIN Group (HQ: Shibuya, Tokyo / President: Akio Nishida / First Section of the Tokyo Stock Exchange: 8111), will return this year to host 7 NATURE USAGI KIDS EXPLORING PROGRAM, the North Face popular hiking program. The goal of the program is to energize and inspire young children through outdoor activities. Children are eligible to participate in this day-long hiking program, on their own or accompanied by parents.

The program was launched last year and was held three times. This year, four sessions of the program are scheduled, one of which will take place in the Kansai region. (The registration for the first program scheduled on May 18 has been closed.)
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■The North Face 7 NATURE USAGI KIDS EXPLORING PROGRAM: Concept
Recent years have seen a spike in natural disasters and social problems attributed to human activities.
To continue to live and prosper on Earth, we must learn to live in harmony with nature and guide our future generations into a new way of life.

The North Face has begun The North Face 7 NATURE USAGI KIDS EXPLORING PROGRAM to nurture a love of nature in our children, who will inherit this planet (photo: last year’s program).

The goal of the program is to provide children with an opportunity to retreat from their daily lives and explore the natural environment. Our hope is that they will bring back what they learn from their contact with nature to their daily lives and future endeavors.

Website: http://www.goldwin.co.jp/tnf/usagi/

*About 7 NATURE USAGI
7 NATURE USAGI is a spinoff project from the Earth Kids Project established for the purpose of educating children the importance of learning from outdoor activities and the natural environment.

This program introduces children to Reck, one of the 7 NATURE USAGI and a climbing expert, who will guide them through their adventure in nature.
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Program outline
Program name: The North Face 7 NATURE USAGI KIDS EXPLORING PROGRAM
Description: A day-long hiking program for children (with or without their parents)
Target: Physically and mentally fit students in Grade 3 to 6 and their parents (please contact us if you do not fall under this category).
Transportation: Free shuttle bus service (meeting place TBA; meet and break on site in the fourth session)
Organized and hosted by: Be-Nature Co., Ltd.

■First session: Kamakura Alps on Saturday, May 18, 2013 (registration is now closed)
Capacity: 20 children only
Description:
A popular tourist destination, Kamakura is also a great place for hiking. Children will have a chance to enjoy a route that takes them through all the highlights of Kamakura, from the temples and Japanese traditional houses where culture and livelihood exist side by side, to the magnificent view from the mountain top, and finally to the beach where a sparkling ocean awaits.
Meeting/Finishing location: The North Face Harajuku Store or The North Face/Helly Hansen Kamakura Store

■Second session: Saturday, July 27, 2013 / Oishitoge, Yamanashi / Children and their parents / capacity: 30
Description: Enjoy a challenging hiking course across rivers and forests in Oishitoge. The magnificent view of Mt. Fuji and the Lake Kawaguchi awaiting at the top will make it all worth it.
Registration fee: Child: \5,000 / Adult: \8,000 / (Includes supervision, guidance, and insurance fees)
Registration deadline: Sunday, June 30, 2013
Registration requirement: Children must be accompanied by their guardians
Meet/Finish at: The North Face in Harajuku

■Third session: Saturday, October 26, 2013 / Kintokiyama, Kanagawa / Children only / Capacity: 20
Description: Kintokiyama offers one of the best panoramic views in the Kanto region. Children will have a chance for an adventure and they will be rewarded with the view of Mt. Fuji, the Ashinoko Lake and the Tanzawa Mountains. There’s no better way to fully experience autumn—the season of good appetite, arts, and sports.
Registration fee: \8,000/person (supervision, guidance, insurance, etc.)
Registration deadline: Sunday, September 29, 2013
Registration requirement: Parents must escort the children to the meeting place and pick them up afterwards.
Meet/Finish at: The North Face Harajuku or The North Face Ikebukuro Sunshine City
■Fourth session: Saturday, November 9, 2013 / Suma Alps, Hyogo Prefecture / Children and their parents / Capacity of 30
Description: From the very starting point of Mt. Rokko’s traverse route, the Suma Alps will make you feel like you are on an alpine route. Join us for a fun, completely manageable trekking adventure!
Registration fee: Child: \3,000 / Adult: \5,000 ([copy from above])
Registration deadline: Sunday, October 13, 2013
Registration requirement: Children must be accompanied by their guardians
Meet at: Sumaura Koen Station / Finish at: Itajuku Station

For inquiries regarding registration, please contact:
The office of The North Face 7 NATURE SUAGI KIDS EXPLORING PROGRAM

Be-Nature Co., Ltd.
6th floor, Crossroads Building
1-29-1 Shoto, Shibuya Ward, Tokyo 150-0046
TEL:03-6416-4081
FAX:03-6416-4082
e-mail:tnf-kids-event@be-nature.jp