The North Face Flight Tokyo, a New Store for High-Performance Running Gear, to Debut on October 4
The North Face Flight Tokyo: a new store specializing in high-performance running gear
Opens on October 4 in Marunouchi, Tokyo
The North Face’s very first running store
GOLDWIN Inc. (HQ: Shibuya, Tokyo/President: Akio Nishida/First Section of the Tokyo Stock Exchange: 8111) is pleased to announce the opening of The North Face Flight Tokyo, a wholly owned store specializing in running wear and gear. The new store will debut on October 4 in iiyo!!, a shopping area in Marunouchi Eiraku Building in Tokyo.
The North Face Flight Tokyo will be an unprecedented running store that delivers the high performance and convenience necessary for running in a harsh and constantly changing environment. Experienced, knowledgeable staff will be ready at any time to answer any questions and provide the latest information about trail running and its athletes from around the world.
The world’s first running store from The North Face brand, the new shop will offer new and original products only available at the store.
Store Name: THE NORTH FACE FLIGHT TOKYO
Address: Marunouchi Eiraku Building 1st Floor, 1-4-1 Marunouchi, Chiyoda-ku, Tokyo 110-0005
Business hours: 11:00 – 20:00 (business hours of Marunouchi Eiraku Building iiyo!!)
Floor space: Approx. 43 m2
Featured brands: THE NORTH FACE (FLIGHT series), C3fit compression wear
•A running store with a focus on trail running
•Offers a large selection of wear and gear from the Flight series
•Provides the latest information on trail running from around the world
•Supports The North Face community building among runners
•Hosts trail events on a periodic basis
To celebrate the grand opening, the first 100 customers to make a purchase at the new store will receive The North Face Stuff Sack, the store’s original product.
* The North Face Flight Series
A high-performance series focused on delivering the functionalities and convenience for running based on the design concepts of “fast,” “light,” and “compact.”
* Trail running
Trail running, a type of running that takes place on hiking trails rather than paved roads, has been attracting growing attention in the last few years as a new approach to enjoying the natural environment. The number of trail runners is believed to have increased by more than threefold in the last three years, with a rising number of road runners venturing into trails and backcountry.
Key new products
Advance sale of the 2014 spring/summer models
■THE NORTH FACE S/L Stretch Grid Zipup
Item Number: NT11480L
Price: 7,980 yen (including tax)
Colors: Green Lantern (GL, *photo), Metallic Silver (MS), Bomber Blue (BO)
■THE NORTH FACE Flyweight Racing Short
Item Number: NB41457L
Price: 9,030 yen (including tax)
Colors: Bomber Blue (BO, *photo), Black (K), Zinc Gray (ZG)
•Stretch piping is used for the shirt armholes and hems for a seamless, smoother finish.
•The shorts come with six pockets in the waist area, a convenient feature that allows runners to carry essentials and more.
The shop’s original product:
■THE NORTH FACE FLIGHT Tee
Price: 3,990 yen (including tax)
Colors: White (W, *photo), Bomber Blue (BO, *photo), Black (K, *photo)
■THE NORTH FACE Dipsea Cover-It
Price: 2,625 yen (including tax)
Colors: Gray (H, *photo), Bomber Blue (BO)
■THE NORTH FACE Bandana
Price: 1,365 yen (including tax)
Colors: Gray (H), Bomber Blue (BO, *photo)
The rollout reflects GOLDWIN’s ongoing commitment to its key midterm goals, which include implementing a multi-brand strategy and transitioning into a demand-driven business operation through an aggressive expansion of wholly owned, independently operated stores.
The new shop will stand on the former site of Saturday in the park Marunouchi. Due to its proximity to the Imperial Palace, a popular jogging destination, the shop had drawn many runners since its opening in March 2012.
The North Face Flight Tokyo caters to the diversifying needs of the running population consisting of not only road runners but an increasing number of trail runners.
*The North Face website: http://www.goldwin.co.jp/tnf/