The North Face started employing a sustainable highly functional fabric, MAXIFRESH®︎ for a part of their products. Using eucalyptus enables it to produce fabric 10 times more than cotton in the same cultivated acreage. This eco-friendly material features 3 functions; “ODE FREE” that quickly reduces odor, “ANTIBACTERIA” which prevents bacteria from propagating, and PERMANENCE which keeps antimicrobial and deodorant function longer.