We believe the global issues, such as environmental destruction and climate change, that humanity faces
cannot be solved without
the power of imagination which speculates the hopeful vision.
THE NORTH FACE has explored the relationship with the earth and nature and
worked on various practices to realize the ideal with many partners since our foundation.
Window is a curation media that archives and disseminates our “past” and “future” practice
to realize a sustainable society and dialogues on nature with practitioners from various fields.
THE NEW ATLAS Series Vol.7
Interaction Project with Earth Day 2022
Special installation celebrating "Earth Day" on April 22, a day to think about the global environment
THE NEW ATLAS Series Vol.6
Interaction Project with Shōtaro Aoyama
Musician Shōtaro Aoyama weaves together the environmental sounds of Shiretoko and Tokyo to create a cycle of Japanese original musicality and the world
THE NEW ATLAS Series Vol.5
Interaction Project with Graphic Designers
A poster project to express important words for envisioning a better future in the form of wallpaper-sized graphics.
THE NEW ATLAS Series Vol.4
Interaction Project with Ryota Nakajima
A primary guide to learn ocean plastic that has various impacts on the global environment.
THE NEW ATLAS Series Vol.3
Interaction Project with Yoshitaka Haba
The book selection “to shape your opinion for a sustainable future” by the book director, Yoshitaka Haba.
THE NEW ATLAS Series Vol.2
Interaction Project with Lillian Ono
The record of a low carbon emission world travel by a model and environmental activist, Lillian Ono and her encounters with various environmentalists around the globe.
THE NEW ATLAS Series Vol.1
Interaction Project with Wilson Oryema
The relationship between human and nature speculated by a poet traveling in Iceland.
Collaboration with Fuyuki Shimazu – UPCYCLE COLLECTION
The Upcycled Shoe Box designed by cardboard artist Fuyuki Shimazu
The "Kids' Long Life Items" collection is designed to nurture a sense of cherishing things through continued use.
THINK SOUTH FOR THE NEXT 2021
Conveying the importance of the environment and peace, and the importance of a challenging spirit to society